In a web 2.0 world, why aren’t the networking and Cisco gurus better represented on-line with blogs?

I am building a new e-commerce architecture this week. I have built others, starting before the dot-com boom and bust, but the networking tasks remain much the same, only the tools and some protocols have changed. But one change I expected over the years, and looked for, I could not find.

Where are the Networking and Cisco Blogs?

Don’t get me wrong, there are millions of hits for Cisco on Google. And there are many blogs and magazines that talk about Cisco the business, and an almost equal number that talk about Cisco certification programs. But where are my fellow packet-geeks and wire-heads? Cisco employees are all over Twitter, but where are the blogs of the people actually building the foundation of the new information ecology?
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